Boomtown - Metropolis and Betterverse
In 2023, I was part of a four person creative management team running theatrical ground crew at Boomtowns newest district, Metropolis. We provided around 100 crew made up of actors, support staff, builders, technicians and artists.
Metropolis: Immersive Experience at Boomtown Festival
Description:
Metropolis is the vibrant, chaotic heart of Boomtown, where a futuristic skyline meets an urban sprawl filled with music, art, and immersive storytelling. This iconic district is known for its ambitious, large-scale productions that fuse theatrical performance with interactive installations, making every corner of Metropolis an opportunity for exploration. Attendees can find themselves navigating winding alleys, meeting eccentric characters, or following story threads that lead to surprising plot twists and unforgettable moments.
My Role in Metropolis:
As part of the management team, I helped bring the complex, interconnected world of Metropolis to life. Collaborating closely with writers, directors, and crew, I co-wrote immersive experiences that engaged audiences in unexpected ways. My work involved directing the theatrical ground crew, coordinating their performances to ensure consistency across the storyline, and managing logistics to maintain the district’s dynamic flow. I also produced digital content, such as video segments and social media teasers, that wove seamlessly into the live experience. By merging hands-on management with creative storytelling, I helped create a memorable, high-energy environment that allowed attendees to step fully into the Metropolis narrative.
Betterverse: An Immersive Real-World VR Experience at Boomtown
Description: Betterverse is a ground-breaking in-person VR experience at Boomtown Festival that immerses participants in a multi-level, interactive adventure — no screens required. Equipped with custom-designed, “fake” VR goggles, audience members are guided through a surreal, physical environment where they encounter whimsical characters, solve puzzles, and uncover hidden levels. Inspired by video game worlds, Betterverse offers an alternative approach to virtual reality by blending live theater and physical immersion, drawing participants into a playful, narrative-driven game.
My Role in Betterverse: As the manager of the Betterverse experience, I coordinated every aspect of this immersive production. From designing the flow of levels to guiding the audience through each scene, I managed the entire operation, ensuring seamless interactions and maintaining a sense of wonder and continuity. I worked closely with actors, technicians, and designers to create a cohesive, responsive environment that felt like stepping into a live video game. My responsibilities included briefing the cast on audience engagement, supervising the game structure, and troubleshooting real-time challenges to keep the Betterverse experience engaging and on track. This role allowed me to blend creative direction with hands-on project management, crafting a unique and memorable adventure for festival-goers.
As well as these roles I also designed logos and assets, created video content shown online and at the event, and created an interactive website with an in built and self contained social media platform, used by around a thousand festival goers in the weeks building up to Boomtown 2023.